A binder filled with DNA and personal details “in case I go missing” has gone viral on TikTok.
The idea originates from a popular true-crime podcast, but it has faced criticism from audiences.
Law enforcement say it could be useful, but the risks may outweigh the potential benefits.
On December 14, 2022, the TikTok account for a brand called Savor, which sells organization and storage products, uploaded a video of a person thumbing through a folder sold by the brand. A voiceover said it was filled with items intended to be used in case the person went missing, including a hair sample, a set of fingerprints, and a list of people police should question.
The folder used is sold on Savor’s website as the “In Case I Go Missing” binder, priced at $46.95.
Savor’s clip quickly went viral, receiving over 10 million views and thousands of comments. Some encouraged the idea and gave advice on additional items they thought belonged in the binder.
Jennifer McAllister-Nevins, the 52-year-old founder and co-CEO of Savor, told Insider in an email statement that when her father was in hospital she was asked what medication he took, and she didn’t know the answer. The brand developed the “Family Emergency Collection,” which the binder is part of, to help people be “prepared for any situation,” she said.
But a lot of viewers were critical of the concept, suggesting it was playing off irrational fears, romanticizing the idea of being a crime victim, and offering counterproductive advice. A number of users stitched