GOP attorneys general warn Google not to suppress anti-abortion centers in search results

Seventeen Republican attorneys general have urged Google not to limit the appearance of anti-abortion centers in search results. They made the demand a month after Democratic lawmakers asked the company to refrain from directing people who are looking up information on pregnancy terminations to such centers. The Republican AGs suggested that if Google obliges the request from the other side of the aisle, they may investigate the company and undertake legal action. “If you fail to resist this political pressure, we will act swiftly to protect American consumers from this dangerous axis of corporate and government power,” they wrote in a letter to Google and Alphabet CEO Sundar Pichai.

Many of the so-called crisis pregnancy centers in question have religious affiliations, as the Associated Press notes. Some centers have been accused of providing misleading information about abortion and contraception. Following a leak of a draft opinion suggesting that the Supreme Court would overturn Roe v. Wade, a ruling that ensured the right to abortion nationwide (a move that the court took in late June), Democrats in the House and Senate introduced a bill that seeks to “crack down on false advertising that crisis pregnancy centers employ to dissuade patients from getting the reproductive care they need, including abortion care.”

“Directing women towards fake clinics that traffic in misinformation and don’t provide comprehensive health services is dangerous to women’s health and undermines the integrity of Google’s search results,” the Democratic lawmakers wrote in their June 17th letter. They cited statistics indicating that a tenth of Google searches for terms like “abortion clinics near me” and “abortion pill” included results for anti-abortion centers.

The Republican AGs took issue with the Democrats’ missive. They noted that crisis pregnancy centers often provide services like free ultrasounds, pregnancy tests, sexually transmitted disease testing

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Mid-Year Law Firm Best Practices to Boost ROI

While the middle of a calendar year brings summer, children out of school, family vacations, and often slower court schedules, it also provides a halfway point for law firms to review and reflect. By now, your law firm’s marketing strategy should have two fiscal quarters’ worth of data with which to evaluate how its marketing campaigns are going.

Each type of marketing endeavor will get different data – social media metrics revolve around reach, engagement, and clicks, for example, while Google Ads campaigns focus on top of page rate, impression share, and of course conversions.

No matter what type of marketing your law firm is doing – whether paid or unpaid – now is the time to take a hard look at what you’ve done so far this year and see what’s working well, what could use improvement, and what should be discontinued.

How To Evaluate Your Law Firm’s Marketing Effectiveness and Make Adjustments

If you haven’t been tracking the return on investment (ROI) of each marketing effort and/or expenditure as accurately as possible, now is the time to immediately rectify that so you have better data with which to evaluate the effectiveness of moving forward. This means using dedicated call tracking numbers and tracking URLs for every single effort, whether a billboard, print advertisement or email marketing piece.

If you use the same phone number and the same website on all of your ads and channels, you will never be able to accurately identify what leads came from which source and therefore which campaigns are performing best. You must also have Google Analytics and Google Search Console set up and functioning in order to take full advantage of the free metricsdata, and error reporting these tools offer.

If your law firm already has the best possible tracking set

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